When you decide to launch a Fashion House without a penny to your name 😊.. first you assemble all the courage you have and even the courage you never knew you had .. then you leave your flat and move in with your boyfriend, then use the money to rent a room somewhere behind the Gare du Nord which doubles as both office and to stock your stuff ( mainly books, magazines and vintage clothes)You spend a year working on a first collection, deciding that you will just follow your instincts and do what you like: Street- and Sportswear as Fashion, elevated by taking it out of context, re-inventing, re-making, re-assembling.You start working as a freelance designer in Italy, with the money you finance a first show at a friend’s studio space and hope that people will turn up … When they do you have a moment of sheer panic , then you scramble together a linesheet with prices, clean up the studio as best you can and start answering the phone.

Our first office , a little studio on Rue de l’Aqueduc behind the Gare du Nord.

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