“I think you can sell creativity, and you can make a lot of money with creativity. And also, you can lose a lot of money with something that is not creative at all. This whole discussion is old in a way. If you find the right people, you have the same goal, and you understand each other, then the sky is the limit.”

Interview of Lutz Huelle speaking about the state of the Fashion Industry and his work for his namesake brand as well as MaxMara and Brioni

“Is Lutz Huelle Paris’s most underrated designer? Seeing him back on the runway after a four-year gap, the thought came to mind. The deconstructed vintage jeans Huelle rehabs into hybridized trousers were trending all over town this week. Designers must know a good idea when they see one. He makes the “real clothes” that everyone is talking about this season with not much in the way of resources but quite a lot in the way of creative aplomb, and he’s been doing so for years.” Nicole Phelps on LUTZ HUELLE F/W 2024 on VOGUE RUNWAY

Click HERE to read the entire article and see the collection Is Lutz Huelle Paris’s most underrated designer? Seeing him … More

‘Arriving in Paris in the 90s, I experienced the city with fresh eyes, much like Alber. Of course, it’s easy to get swept up in mythic ideas of culture and beauty. And nowhere else is fashion taken so seriously. Yet whenever I observe how Parisian women dress style is signalled with insouciance. Nothing appears forced. In a similar way, I am always delighted when I see couture surfacing within everyday life. I like considering the incongruities and energy of this convergence that is unique to Paris- and how women everywhere can identify somewhere within the mix’ AZ Factory with LUTZ HUELLE Pre-Fall 2024

“Arriving to Paris in the ’90s, I experienced the city with fresh eyes, much like Alber. Of course, it’s easy … More

Our first office was a studio in a courtyard in the 10th arrondissement in Paris. We just scrambled enough money together to pay the deposit and rent, and I moved all of my magazines and vintage clothes in there in order to be surrounded by work. We had a big long table that took over most of the space, with David on one side and me on the other. This was where we prepared our first show, and where I designed the next 5 Collections before we were able to move to a bigger space in Rue de Rivoli ( just below David Guetta’s studio , who used to drive me mad with the constant boom boom from upstairs while I was working on a sunday 🤣)

When I started making little films showing how to transform an old Tshirt into a new, sexy top on Instagram during lockdown I never expected the number of brilliant reactions and comments I got .. it became a way to keep on working, to share and communicate, to show that anything can be inspiring and we can make something out of not much at all, no special skills or means required. I did several ones, and here’s the last one , made for VOGUE Runway, organized by the very fabulous Steff Yotka.

“…but smart and chic it was. Epitomizing that mix of refinement and ease were tuxedo-inspired shapes that included a jacket with arms shorn off to become a vest; a shirt in blown-up proportions that turned into a crisp poplin dress, and another with its shoulders sliced off and replaced with a handsome blowsy ruffle. New here was the knitwear that furthered Huelle’s idea of a balance between sophistication and ease, turning a body-con minidress or spaghetti-strap top into more comfortable options. Along with witty touches like a sprinkling of foil on smartly tailored shorts and slacks or hearts printed on frayed denim until they looked like leopard spots, they were proof of what a dab hand at delightful clothes Huelle is.” Lily Templeton on AZ FACTORY with LUTZ HUELLE Resort 2024 on WWD

to read the whole review and see the pictures please click here