Our first office was a studio in a courtyard in the 10th arrondissement in Paris. We just scrambled enough money together to pay the deposit and rent, and I moved all of my magazines and vintage clothes in there in order to be surrounded by work. We had a big long table that took over most of the space, with David on one side and me on the other. This was where we prepared our first show, and where I designed the next 5 Collections before we were able to move to a bigger space in Rue de Rivoli ( just below David Guetta’s studio , who used to drive me mad with the constant boom boom from upstairs while I was working on a sunday 🤣)

“…but smart and chic it was. Epitomizing that mix of refinement and ease were tuxedo-inspired shapes that included a jacket with arms shorn off to become a vest; a shirt in blown-up proportions that turned into a crisp poplin dress, and another with its shoulders sliced off and replaced with a handsome blowsy ruffle. New here was the knitwear that furthered Huelle’s idea of a balance between sophistication and ease, turning a body-con minidress or spaghetti-strap top into more comfortable options. Along with witty touches like a sprinkling of foil on smartly tailored shorts and slacks or hearts printed on frayed denim until they looked like leopard spots, they were proof of what a dab hand at delightful clothes Huelle is.” Lily Templeton on AZ FACTORY with LUTZ HUELLE Resort 2024 on WWD

to read the whole review and see the pictures please click here

SPOT THE FASHION DESIGNER ! 😜 This seems like an eternity ago but remains such a brilliant memory… whatever can be said about the President, that evening, saying : “Welcome ! This is your home!” upon walking into the room really did move me to tears, because he did make me feel at home in Paris that evening.

I had an avalanche of messages the next day, mainly screaming at me being sandwiched between Stella and the First … More

I saw you .. walking in the Rain.. Fall/Winter 2012/13 Watching people covering themselves against the rain during a sudden downpour made me think of oversized hoods, crinkled coated cottons and other shiny surfaces. It was the first season of the coats with draped, generous front panels wrapping around the body, like pulling a coat closer in a sudden burst of rain .. there was also the draped, hooded Biker Jacket that became a staple in the collection for years afterwards. My favourite look was the shortsleeved biker jacket in wool worn over a superhighwaisted pant and caramel gloves ❤️‍🔥

..the thing with inspiration is that it’s never foreseeable nor can it be planned. I’ve spent hours staring at a white page waiting in vain for the sparks to fly, only to be waking up at three in the morning with my brain on fire 😝This collection, Spring/ Summer 2014, happened while sitting in a cab going to work in Italy. I had arrived in the morning and stepped out of the plane into gorgeous sunshine, and for a second I had an incredible urge to tell the driver to go past the factory and straight to the next beach… so this collection became about spending the day at the beach still dressed for work- a collection in black bleached out by the sun. Tie-dye, fading prints, stripes, bleached knits and wet- look wool and denim, as if having rushed into the sea with your suit still on. Dresses and tops were draped like towels slung over the shoulders or tied around the waist. My favourite look was a bleached biker jacket, partly draped, worn over a pair of oversized denim pants bleached out towards the upper part.

As any Fashion House we had our ups and downs, but there was a moment around 2013 where it felt like our time was finally up. We did go on in spite of seemingly overwhelming odds, stopping the shows and winding down the collection to an absolute minimum. When we started showing again in 2015 I felt a new energy around us and my work, that whatever direction Fashion was heading to it was finally turning our way. Streetwear, sportswear, casual and couture, taken out of context, elevated and transformed. This, in turn galvanised me, and it all came together in this collection, Fall/Winter 2016. We were suddenly more visible than we had ever been, had the best reviews of my career, and the sales were the best we’d had for years. I sometimes wonder what would have happened had we given up.. but it’s a futile thought because we didn’t 😎💪😍.