Tag: azfactory

‘Arriving in Paris in the 90s, I experienced the city with fresh eyes, much like Alber. Of course, it’s easy to get swept up in mythic ideas of culture and beauty. And nowhere else is fashion taken so seriously. Yet whenever I observe how Parisian women dress style is signalled with insouciance. Nothing appears forced. In a similar way, I am always delighted when I see couture surfacing within everyday life. I like considering the incongruities and energy of this convergence that is unique to Paris- and how women everywhere can identify somewhere within the mix’ AZ Factory with LUTZ HUELLE Pre-Fall 2024

“Arriving to Paris in the ’90s, I experienced the city with fresh eyes, much like Alber. Of course, it’s easy … More

“…but smart and chic it was. Epitomizing that mix of refinement and ease were tuxedo-inspired shapes that included a jacket with arms shorn off to become a vest; a shirt in blown-up proportions that turned into a crisp poplin dress, and another with its shoulders sliced off and replaced with a handsome blowsy ruffle. New here was the knitwear that furthered Huelle’s idea of a balance between sophistication and ease, turning a body-con minidress or spaghetti-strap top into more comfortable options. Along with witty touches like a sprinkling of foil on smartly tailored shorts and slacks or hearts printed on frayed denim until they looked like leopard spots, they were proof of what a dab hand at delightful clothes Huelle is.” Lily Templeton on AZ FACTORY with LUTZ HUELLE Resort 2024 on WWD

to read the whole review and see the pictures please click here

One of the reasons why David and me finally decided to start our own company was because it enabled us to decide who we wanted to work with and what kind of atmosphere we wanted – we spend such a huge amount of our lives working, so why not make sure that it is in a positive, inspiring atmosphere? Why not make sure that people would come to work in the morning with pleasure and enthusiasm? I am convinced that we all work best ( I know I do ) when the work atmosphere is positive and for me it shows when something was made not in suffering but with joy. I have always chosen my jobs accordingly, the human aspect being just as important as the rest, maybe that is why I can count the negative experiences on one hand ( one finger to be honest haha.) The Collaboration with AZ Factory was one of those things where everything just came together, and it remains one of the most brilliant experiences of my professional career.

Photos by Francesco Brigida

“Lutz Huelle nailed his one-off collection for AZ Factory as its latest guest “amigo,” perfectly capturing the offhand couture look pioneered by its late founder Alber Elbaz. Huelle, who has been showing his signature brand in Paris since 2000, brought a wealth of experience and skill to the project, seen in the smooth cut of blurred floral raincoats and dusters, the ultra-cool, dressy-looking jeans, and the sharp tuxedo tailoring that opened the display. He has a knack for giving approachable clothes and accessories visual oomph: Denim shirts and jackets came zhuzhed up with panels of sequins; T-shirts and jeans were fronted with big crystals, and shirts were cut large to catch the wind in the back, like parachutes.” Miles Socha on AZ Factory with Lutz Huelle on WWD

to read the whole article click here