Category: AZ Factory SS23

One of the reasons why David and me finally decided to start our own company was because it enabled us to decide who we wanted to work with and what kind of atmosphere we wanted – we spend such a huge amount of our lives working, so why not make sure that it is in a positive, inspiring atmosphere? Why not make sure that people would come to work in the morning with pleasure and enthusiasm? I am convinced that we all work best ( I know I do ) when the work atmosphere is positive and for me it shows when something was made not in suffering but with joy. I have always chosen my jobs accordingly, the human aspect being just as important as the rest, maybe that is why I can count the negative experiences on one hand ( one finger to be honest haha.) The Collaboration with AZ Factory was one of those things where everything just came together, and it remains one of the most brilliant experiences of my professional career.

Photos by Francesco Brigida

“Lutz Huelle nailed his one-off collection for AZ Factory as its latest guest “amigo,” perfectly capturing the offhand couture look pioneered by its late founder Alber Elbaz. Huelle, who has been showing his signature brand in Paris since 2000, brought a wealth of experience and skill to the project, seen in the smooth cut of blurred floral raincoats and dusters, the ultra-cool, dressy-looking jeans, and the sharp tuxedo tailoring that opened the display. He has a knack for giving approachable clothes and accessories visual oomph: Denim shirts and jackets came zhuzhed up with panels of sequins; T-shirts and jeans were fronted with big crystals, and shirts were cut large to catch the wind in the back, like parachutes.” Miles Socha on AZ Factory with Lutz Huelle on WWD

to read the whole article click here

“I think we are all looking for something that’s simple and is touching and emotional without trying so hard, muses Huelle. His hybrids, like Elbaz’s exposed zippers and seams, speak to the joy of making and improvising, and in so doing seem to acknowledge that life, and creation, can be glorious in their messiness. “In the end, it’s just about the clothes, and I think that was always also Alber’s way of seeing things,” the designer notes. Of course these clothes play out in the theater of life as well as the theatre de la mode. Huelle’s focus on clothes is based on a belief in his chosen field. The “incredible thing about fashion,” he enthuses, is “it’s so multifaceted and so complicated and so extreme in many ways because it’s literally about everything. It’s about our lives.” Lutz talks to Laird Borrelli-Persson about AZ Factory on VOGUE RUNWAY

to read the whole story click here

“Huelle, a German who lives in Paris, is one of the most interesting indie designers in fashion, famous in a strange way for having his best ideas copied by many lesser talents. With this collection, it was about him respecting, and yet extending, the DNA of a house founded by the late great Alber Elbaz, a creator of clear and powerful codes.Thankfully, the result was a balanced cocktail of Huelle’s street style, delicacy with denim and sense of rock n roll, married to the hipster grand couture of Elbaz, blended with the one virtual show Alber created for AZ Factory.” Godfrey Deeny on AZ Factory with Lutz Huelle on FASHION NETWORK

to read the whole article go here The unstated question entering the one-off collection of Lutz Huelle for AZ Factory … More