“I think you can sell creativity, and you can make a lot of money with creativity. And also, you can lose a lot of money with something that is not creative at all. This whole discussion is old in a way. If you find the right people, you have the same goal, and you understand each other, then the sky is the limit.”

Interview of Lutz Huelle speaking about the state of the Fashion Industry and his work for his namesake brand as well as MaxMara and Brioni

Our first office was a studio in a courtyard in the 10th arrondissement in Paris. We just scrambled enough money together to pay the deposit and rent, and I moved all of my magazines and vintage clothes in there in order to be surrounded by work. We had a big long table that took over most of the space, with David on one side and me on the other. This was where we prepared our first show, and where I designed the next 5 Collections before we were able to move to a bigger space in Rue de Rivoli ( just below David Guetta’s studio , who used to drive me mad with the constant boom boom from upstairs while I was working on a sunday 🤣)

“…but smart and chic it was. Epitomizing that mix of refinement and ease were tuxedo-inspired shapes that included a jacket with arms shorn off to become a vest; a shirt in blown-up proportions that turned into a crisp poplin dress, and another with its shoulders sliced off and replaced with a handsome blowsy ruffle. New here was the knitwear that furthered Huelle’s idea of a balance between sophistication and ease, turning a body-con minidress or spaghetti-strap top into more comfortable options. Along with witty touches like a sprinkling of foil on smartly tailored shorts and slacks or hearts printed on frayed denim until they looked like leopard spots, they were proof of what a dab hand at delightful clothes Huelle is.” Lily Templeton on AZ FACTORY with LUTZ HUELLE Resort 2024 on WWD

to read the whole review and see the pictures please click here

SPOT THE FASHION DESIGNER ! 😜 This seems like an eternity ago but remains such a brilliant memory… whatever can be said about the President, that evening, saying : “Welcome ! This is your home!” upon walking into the room really did move me to tears, because he did make me feel at home in Paris that evening.

I had an avalanche of messages the next day, mainly screaming at me being sandwiched between Stella and the First … More