I had an interesting conversation yesterday with someone about why I communicate about pieces that might not be available at this moment in time- designs from past collections, or pieces that are long sold out, the question implying, basically : “What is the point in making an effort in publicising anything if it’s not for sale? “

The answer, for me is manifold: I’ve never understood why Fashion is supposed to lose its value after 6 months, … More

Here’s a little something I never talked about before – my first-ever work for DELPOZO. The Pre-Fall 2019 had already been started by the team when I arrived, so I took over materials and colours, adding and subtracting, working on shapes and colour combinations.. this was literally finished in weeks, and my first experience with both the team and the atelier, incredible both on a professional as well as human level. This could have been a terribly stressful situation but turned out utterly joyful , thanks to the wonderful team at Delpozo .. We shot the photos with Pepe Lobez in 2 days just before Christmas in Madrid and all left for the Christmas holidays in the highest of spirits.Oh and the photo with the knitted sweater became, against all expectations, the most liked photo ever on the Delpozo Instagram.

How to launch a Fashion House without a penny to your name: 1.Assemble all the courage you have and even the courage you never knew you had ..2.Leave your flat and move in with your boyfriend, then use the money to rent a room somewhere behind the Gare du Nord which doubles as both office and to stock your stuff ( mainly books, magazines and vintage clothes) 3.Spend a year working on a first collection, deciding that you will just follow your instincts and do what you like: Street- and Sportswear as Fashion, elevated by taking it out of context, re-inventing, re-making, re-assembling. 4.Start working as a freelance designer in Italy, with the money finance a first show at a friend’s studio space and hope that people will turn up …5.When they do have a moment of sheer panic , then scramble together a linesheet with prices, clean up the studio as best you can and start answering the phone. 6.Sell to 14 stores, amongst them some of the most famous in the world without knowing how to produce a single piece ..7.Pack the collection into a suitcase , take the night train to Italy and criss-cross the country with your suitcase and a terrible german accent in search of a factory that believes in what you are doing .. and this being Italy you find one !😎 .. Bingo! A Fashion House named LUTZ is born ! 🤗 ..oh and win the @andamfashionaward and the sky is the limit 😎 and here’s a little advice : If you believe in what you are doing then NEVER GIVE UP ! ❤️💪

Titled “Le Pyjama Rose” Lutz Huelle’s spring presentation film showed his pieces on women of various body types, styles and ages. The designs grew out of an extended period of inactivity, he explained, in a FaceTime call. “It almost seemed obscene thinking about fashion with people being in so much pain — it took me a month of thinking,” said Huelle, recalling his struggle to find purpose in work at the beginning of the lockdown period. “And then I realized, I have to start where I am and the first thing I looked at was the pyjama,” he said, popping out of his seat to grab his latest creation. Wow! The screen went pink — hot pink. Here was the star of the lineup, a pair of pyjamas made of a silky viscose — “you can put it in the machine, you can use it forever.”He wanted the ensemble to make people feel good lounging about the house, but also be able to wear it outside, even to go dancing, when such activities resume.” Mimosa Spencer on Lutz Huelle Spring Summer 21 on WWD.

Along a similar vein, Huelle constructed a pouffy-sleeved housecoat, made of taffeta, and he demonstrated how the scrunched sleeves could … More

The Best of 2018 .. this year we did the ‘New Look’ Bomber and the ‘Starbomber’. We exaggerated the volume of sleeves of coats and shirts and cut them close to the neckline, calling them Oversleeves . There were Bellcoats and Waterfall Dresses, Denim and Lace and Lurex Jacquard. Prints of Roses, Dots and Crocodile. And there was a T-Shirt printed with ‘First and Last and Always’ intercut with pieces of Lace, our favourite piece of 2018.