Tag: Lutz Huelle

One of the reasons why David and me finally decided to start our own company was because it enabled us to decide who we wanted to work with and what kind of atmosphere we wanted – we spend such a huge amount of our lives working, so why not make sure that it is in a positive, inspiring atmosphere? Why not make sure that people would come to work in the morning with pleasure and enthusiasm? I am convinced that we all work best ( I know I do ) when the work atmosphere is positive and for me it shows when something was made not in suffering but with joy. I have always chosen my jobs accordingly, the human aspect being just as important as the rest, maybe that is why I can count the negative experiences on one hand ( one finger to be honest haha.) The Collaboration with AZ Factory was one of those things where everything just came together, and it remains one of the most brilliant experiences of my professional career.

Photos by Francesco Brigida

How to launch a Fashion House without a penny to your name: 1.Assemble all the courage you have and even the courage you never knew you had ..2.Leave your flat and move in with your boyfriend, then use the money to rent a room somewhere behind the Gare du Nord which doubles as both office and to stock your stuff ( mainly books, magazines and vintage clothes) 3.Spend a year working on a first collection, deciding that you will just follow your instincts and do what you like: Street- and Sportswear as Fashion, elevated by taking it out of context, re-inventing, re-making, re-assembling. 4.Start working as a freelance designer in Italy, with the money finance a first show at a friend’s studio space and hope that people will turn up …5.When they do have a moment of sheer panic , then scramble together a linesheet with prices, clean up the studio as best you can and start answering the phone. 6.Sell to 14 stores, amongst them some of the most famous in the world without knowing how to produce a single piece ..7.Pack the collection into a suitcase , take the night train to Italy and criss-cross the country with your suitcase and a terrible german accent in search of a factory that believes in what you are doing .. and this being Italy you find one !😎 .. Bingo! A Fashion House named LUTZ is born ! 🤗 ..oh and win the @andamfashionaward and the sky is the limit 😎 and here’s a little advice : If you believe in what you are doing then NEVER GIVE UP ! ❤️💪

Denim is democratic and widely worn by everyone, regardless of age or gender or shape and this is why it is one of my absolute favourite things. Here’s a little selection of some of our past styles, each one made from a selected vintage piece and sold only in our online store and in selected boutiques worldwide. Every piece is unique, and they’re produced in very small quantities in our Atelier in the Rue du Temple in Paris 3. For me these are Collector’s items, to be cherished and worn forever.

2 days before the presentation of the Fall/ Winter 2016 Collection I decided to add a Bomber Jacket to the looks.. I had an idea of making a ‘double- breasted’ Bomber, inspired by a jacket used for fencing. To try out the idea I took my old Alpha Industries Bomber and cut out the front panel, replacing it with a piece of beige wool I had left over. I liked it so much that I decided to just put it into the show as it was , making versions in blue ( with red wool) and black . I also added a coat version. After the show every single store wanted to order these, so we started selling them without having any idea how to produce, seeing as it was made with an original Bomber jacket from Alpha Industries. I had no other choice but to call them and tell them what I had been doing, it turned out they had seen photos and wondered what this was all about- and a collaboration was born. I have since made a new version with the Bomber every season , but that first one, called the LUTZ BOMBER, is still so special to me.