Tag: Paris Fashion Week
As any Fashion House we had our ups and downs, but there was a moment around 2013 where it felt like our time was finally up. We did go on in spite of seemingly overwhelming odds, stopping the shows and winding down the collection to an absolute minimum. When we started showing again in 2015 I felt a new energy around us and my work, that whatever direction Fashion was heading to it was finally turning our way. Streetwear, sportswear, casual and couture, taken out of context, elevated and transformed. This, in turn galvanised me, and it all came together in this collection, Fall/Winter 2016. We were suddenly more visible than we had ever been, had the best reviews of my career, and the sales were the best we’d had for years. I sometimes wonder what would have happened had we given up.. but it’s a futile thought because we didn’t 😎💪😍.
Ahead of my first collection for AZ Factory last Summer I spoke to the very wonderful Amy Verner for a film produced by and for the Federation de la Haute Couture et de la Mode in Paris. Thank you to all involved ❤️
I spend most of my saturdays in the studio.. it doesn’t really feel like work to me. The telephone doesn’t ring ( unless it’s friends or family) and there’s no rush in getting things done. It feels more like pottering around, looking at stuff , trying out things, without a clear aim apart from maybe stumbling onto a good idea 😎 .. in fact this place has never felt like an office to me, more like a sanctuary 🙂
Here we go again ..working with the fabulous team at AZ Factory was such a brilliant experience.. so happy to get to do this again!
Do you remember the first time ? Here’s mine, Fall/Winter 2000. I had spent 6 months on the preparation of this collection, taking my Central St. Martin’s degree work from 1995 as a starting point: “Change the silhouette. Super-high waistline. Skinny legs and volume on top. Mix neutrals and strong colours. Make in knit what is normally made in fabric. Place on top what is normally underneath. Make everything supersmall or superbig, bodycon or oversized. Wear everything together. Sexy and non-sexy.” We organized a show at Fabrice Hybert’s studio, which was just down the road from our own office, not having the slightest idea if anyone would actually turn up. It’s still one of my most cherished ( as well as nerve-wrecking) memories. Photographed by Wolfgang Tillmans.
I sometimes think about that day .. I’d met Karl before, as member of the jury at the Festival d’Hyeres.. we sat next to each other during the show, and chatted throughout. He was utterly charming and he made me laugh with his kinda dry sense of humour typical of people from Northern Germany.I was flattered when he invited me to the shoot organized by Nicole Picard for Madame Le Figaro- after all I was very much an independent and undergound-ish designer ( which is just a more romantic way of saying ‘under the radar’ ), but he told me he loved my work and that he wanted me to be part of this. He was slightly dubious about the fit of my Tshirt though, and pinched it together in the back with a clip for the photo 😎 .. It’s still such a brilliant memory for me, because he made me feel that I belonged there, with my strange mix of sportswear and couture that most of Paris really didn’t care too much about at the time. I’ll always be grateful to him , and I’m just so pleased I got to meet this extraordinary man. ❤️
I had an interesting conversation yesterday with someone about why I communicate about pieces that might not be available at this moment in time- designs from past collections, or pieces that are long sold out, the question implying, basically : “What is the point in making an effort in publicising anything if it’s not for sale? “
The answer, for me is manifold: I’ve never understood why Fashion is supposed to lose its value after 6 months, … More
